E-book
Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice / edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
Record details
- ISBN: 9783834937223
- Physical Description: XXXV, 594 p. 53 illus. online resource.
- Publisher: Wiesbaden : Gabler Verlag : 2012.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. Market Research. |
