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Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice  Cover Image E-book E-book

Quantitative Marketing and Marketing Management [electronic resource] : Marketing Models and Methods in Theory and Practice / edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.

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  • ISBN: 9783834937223
  • Physical Description: XXXV, 594 p. 53 illus. online resource.
  • Publisher: Wiesbaden : Gabler Verlag : 2012.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.
Market Research.

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