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A Concise Guide to Market Research [electronic resource] : The Process, Data, and Methods Using IBM SPSS Statistics / by Erik Mooi, Marko Sarstedt.
Mooi, Erik.
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Sarstedt, Marko.
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ISBN:
9783642125416
Physical Description:
XX, 307p. digital.
Publisher:
Berlin, Heidelberg :
Springer Berlin Heidelberg,
2011.
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Subject:
Economics.
Economics
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Statistics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Statistics for Business/Economics/Mathematical Finance/Insurance.
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