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A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics  Cover Image E-book E-book

A Concise Guide to Market Research [electronic resource] : The Process, Data, and Methods Using IBM SPSS Statistics / by Erik Mooi, Marko Sarstedt.

Mooi, Erik. (Author). Sarstedt, Marko. (Added Author). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642125416
  • Physical Description: XX, 307p. digital.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
Subject: Economics.
Economics > Statistics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Statistics for Business/Economics/Mathematical Finance/Insurance.

Electronic resources


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1001 . ‡aMooi, Erik.
24512. ‡aA Concise Guide to Market Research ‡h[electronic resource] : ‡bThe Process, Data, and Methods Using IBM SPSS Statistics / ‡cby Erik Mooi, Marko Sarstedt.
260 . ‡aBerlin, Heidelberg : ‡bSpringer Berlin Heidelberg, ‡c2011.
300 . ‡aXX, 307p. ‡bdigital.
650 0. ‡aEconomics.
650 0. ‡aEconomics ‡xStatistics.
650 0. ‡aIndustrial management.
650 0. ‡aMarketing.
65014. ‡aEconomics/Management Science.
65024. ‡aMarketing.
65024. ‡aManagement/Business for Professionals.
65024. ‡aStatistics for Business/Economics/Mathematical Finance/Insurance.
7001 . ‡aSarstedt, Marko.
7102 . ‡aSpringerLink (Online service)
7730 . ‡tSpringer eBooks
77608. ‡iPrinted edition: ‡z9783642125409
85640. ‡uhttp://dx.doi.org/10.1007/978-3-642-12541-6 ‡9CONS
950 . ‡aBusiness and Economics (Springer-11643)
901 . ‡a4586 ‡b ‡c4586 ‡tbiblio ‡sSystem Local

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