Boundary-Spanning Marketing Organization [electronic resource] : A Theory and Insights from 31 Organization Theories / by G. Tomas M. Hult.
Record details
- ISBN: 9781461438199
- Physical Description: VIII, 78p. 1 illus. digital.
- Publisher: New York, NY : Springer New York, 2011.
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Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Marketing. Management/Business for Professionals. |