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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories  Cover Image E-book E-book

Boundary-Spanning Marketing Organization [electronic resource] : A Theory and Insights from 31 Organization Theories / by G. Tomas M. Hult.

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  • ISBN: 9781461438199
  • Physical Description: VIII, 78p. 1 illus. digital.
  • Publisher: New York, NY : Springer New York, 2011.
Subject: Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.

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