E-book
Collaboration and Co-creation [electronic resource] : New Platforms for Marketing and Innovation / by Gaurav Bhalla.
Record details
- ISBN: 9781441970824
- Physical Description: XIV, 205p. 10 illus. digital.
- Publisher: New York, NY : Springer New York, 2011.
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| Subject: | Economics. Industrial management. Marketing. Business planning. Economics/Management Science. Marketing. Management/Business for Professionals. Organization/Planning. |
