Catalog

Record Details

Catalog Search



Collaboration and Co-creation New Platforms for Marketing and Innovation  Cover Image E-book E-book

Collaboration and Co-creation [electronic resource] : New Platforms for Marketing and Innovation / by Gaurav Bhalla.

Record details

  • ISBN: 9781441970824
  • Physical Description: XIV, 205p. 10 illus. digital.
  • Publisher: New York, NY : Springer New York, 2011.
Subject: Economics.
Industrial management.
Marketing.
Business planning.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Organization/Planning.

Electronic resources


LDR 01220nam a22003615i 4500
0013653
003CONS
00520121025150247.0
007cr nn 008mamaa
008101109s2011 xxu| s |||| 0|eng d
020 . ‡a9781441970824 ‡9978-1-4419-7082-4
0247 . ‡a10.1007/978-1-4419-7082-4 ‡2doi
035 . ‡a(DE-He213)978-1-4419-7082-4
050 4. ‡aHF5410-5417.5
072 7. ‡aKJS ‡2bicssc
072 7. ‡aKJSM ‡2bicssc
072 7. ‡aBUS043000 ‡2bisacsh
1001 . ‡aBhalla, Gaurav.
24510. ‡aCollaboration and Co-creation ‡h[electronic resource] : ‡bNew Platforms for Marketing and Innovation / ‡cby Gaurav Bhalla.
260 . ‡aNew York, NY : ‡bSpringer New York, ‡c2011.
300 . ‡aXIV, 205p. 10 illus. ‡bdigital.
650 0. ‡aEconomics.
650 0. ‡aIndustrial management.
650 0. ‡aMarketing.
650 0. ‡aBusiness planning.
65014. ‡aEconomics/Management Science.
65024. ‡aMarketing.
65024. ‡aManagement/Business for Professionals.
65024. ‡aOrganization/Planning.
7102 . ‡aSpringerLink (Online service)
7730 . ‡tSpringer eBooks
77608. ‡iPrinted edition: ‡z9781441970817
85640. ‡uhttp://dx.doi.org/10.1007/978-1-4419-7082-4 ‡9CONS
950 . ‡aBusiness and Economics (Springer-11643)
901 . ‡a3653 ‡b ‡c3653 ‡tbiblio ‡sSystem Local

Additional Resources