E-book
Online Channel Integration [electronic resource] : Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder.
Record details
- ISBN: 9783658045739
- Physical Description: XX, 281 p. 42 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
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| Subject: | Economics. Marketing. Economics/Management Science. Business/Management Science, general. Marketing. Market Research. |
