E-book
Online Channel Integration [electronic resource] : Value Creation and Customer Reactions in Online and Physical Stores / by Jochen Binder.
Record details
- ISBN: 9783658045739
- Physical Description: XX, 281 p. 42 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Business/Management Science, general. Marketing. Market Research. |
Electronic resources
| LDR | 01432nam a22003855i 4500 | ||
|---|---|---|---|
| 001 | 31139 | ||
| 003 | CONS | ||
| 005 | 20131213071751.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 131213s2014 gw | s |||| 0|eng d | ||
| 020 | . | ‡a9783658045739 ‡9978-3-658-04573-9 | |
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| 100 | 1 | . | ‡aBinder, Jochen. ‡eauthor. |
| 245 | 1 | 0. | ‡aOnline Channel Integration ‡h[electronic resource] : ‡bValue Creation and Customer Reactions in Online and Physical Stores / ‡cby Jochen Binder. |
| 264 | 1. | ‡aWiesbaden : ‡bSpringer Fachmedien Wiesbaden : ‡bImprint: Springer Gabler, ‡c2014. | |
| 300 | . | ‡aXX, 281 p. 42 illus. ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
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| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
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| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aBusiness/Management Science, general. |
| 650 | 2 | 4. | ‡aMarketing. |
| 650 | 2 | 4. | ‡aMarket Research. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
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| 776 | 0 | 8. | ‡iPrinted edition: ‡z9783658045722 |
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| 950 | . | ‡aBusiness and Economics (Springer-11643) | |
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