E-book
Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel.
Record details
- ISBN: 9783834936332
- Physical Description: XXI, 183 p. 39 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
