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Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models  Cover Image E-book E-book

Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel.

Record details

  • ISBN: 9783834936332
  • Physical Description: XXI, 183 p. 39 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

Electronic resources


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1001 . ‡aZiniel, Wolfgang. ‡eauthor.
24510. ‡aThird Party Product Reviews and Consumer Behaviour ‡h[electronic resource] : ‡bA Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / ‡cby Wolfgang Ziniel.
264 1. ‡aWiesbaden : ‡bSpringer Fachmedien Wiesbaden : ‡bImprint: Springer Gabler, ‡c2013.
300 . ‡aXXI, 183 p. 39 illus. ‡bonline resource.
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650 0. ‡aEconomics.
650 0. ‡aMarketing.
65014. ‡aEconomics/Management Science.
65024. ‡aMarketing.
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77608. ‡iPrinted edition: ‡z9783834936325
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950 . ‡aBusiness and Economics (Springer-11643)
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