E-book
Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann.
Record details
- ISBN: 9783834944924
- Physical Description: XIX, 179 p. 18 illus. online resource.
- Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
