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Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China  Cover Image E-book E-book

Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann.

Record details

  • ISBN: 9783834944924
  • Physical Description: XIX, 179 p. 18 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

Electronic resources


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1001 . ‡aPennemann, Karin. ‡eauthor.
24510. ‡aRetail Internationalization in Emerging Countries ‡h[electronic resource] : ‡bThe Positioning of Global Retail Brands in China / ‡cby Karin Pennemann.
264 1. ‡aWiesbaden : ‡bSpringer Fachmedien Wiesbaden : ‡bImprint: Springer Gabler, ‡c2013.
300 . ‡aXIX, 179 p. 18 illus. ‡bonline resource.
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4901 . ‡aReihe Handel und Internationales Marketing / Series Retailing and International Marketing
650 0. ‡aEconomics.
650 0. ‡aMarketing.
65014. ‡aEconomics/Management Science.
65024. ‡aMarketing.
7102 . ‡aSpringerLink (Online service)
7730 . ‡tSpringer eBooks
77608. ‡iPrinted edition: ‡z9783834944917
830 0. ‡aReihe Handel und Internationales Marketing / Series Retailing and International Marketing
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