E-book
Trust of Potential Buyers in New Entrepreneurial Ventures [electronic resource] : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Gunnar Wiedenfels.
Record details
- ISBN: 9783834994950
- Physical Description: XXVIII, 324p. 97 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
