E-book
Trust of Potential Buyers in New Entrepreneurial Ventures [electronic resource] : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Gunnar Wiedenfels.
Record details
- ISBN: 9783834994950
- Physical Description: XXVIII, 324p. 97 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
Electronic resources
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| 001 | 30042 | ||
| 003 | CONS | ||
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| 100 | 1 | . | ‡aWiedenfels, Gunnar. ‡eauthor. |
| 245 | 1 | 0. | ‡aTrust of Potential Buyers in New Entrepreneurial Ventures ‡h[electronic resource] : ‡bAn Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / ‡cby Gunnar Wiedenfels. |
| 264 | 1. | ‡aWiesbaden : ‡bGabler, ‡c2009. | |
| 300 | . | ‡aXXVIII, 324p. 97 illus. ‡bonline resource. | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
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| 338 | . | ‡aonline resource ‡bcr ‡2rdacarrier | |
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| 650 | 0. | ‡aEconomics. | |
| 650 | 0. | ‡aMarketing. | |
| 650 | 1 | 4. | ‡aEconomics/Management Science. |
| 650 | 2 | 4. | ‡aMarketing. |
| 710 | 2 | . | ‡aSpringerLink (Online service) |
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| 950 | . | ‡aBusiness and Economics (Springer-11643) | |
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