E-book
Managing Corporate Brands [electronic resource] : A new approach to corporate communication / by Marcos Ormeño.
Record details
- ISBN: 9783835095991
- Physical Description: XXIII, 322p. 37 illus. online resource.
- Publisher: Wiesbaden : DUV, 2007.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
