E-book
Managing Corporate Brands [electronic resource] : A new approach to corporate communication / by Marcos Ormeño.
Record details
- ISBN: 9783835095991
- Physical Description: XXIII, 322p. 37 illus. online resource.
- Publisher: Wiesbaden : DUV, 2007.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
Electronic resources
| LDR | 01274nam a22003615i 4500 | ||
|---|---|---|---|
| 001 | 29921 | ||
| 003 | CONS | ||
| 005 | 20140102064814.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2007 gw | s |||| 0|eng d | ||
| 020 | . | ‡a9783835095991 ‡9978-3-8350-9599-1 | |
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| 245 | 1 | 0. | ‡aManaging Corporate Brands ‡h[electronic resource] : ‡bA new approach to corporate communication / ‡cby Marcos Ormeño. |
| 264 | 1. | ‡aWiesbaden : ‡bDUV, ‡c2007. | |
| 300 | . | ‡aXXIII, 322p. 37 illus. ‡bonline resource. | |
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