International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter.

Diehl, Sandra. (editor.). Terlutter, Ralf. (editor.). SpringerLink (Online service) (Added Author).

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Record details

• ISBN: 9783835057029
• Physical Description: X, 513p. 58 illus. online resource.
• Publisher: Wiesbaden : DUV, 2006.

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