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International Advertising and Communication Current Insights and Empirical Findings  Cover Image E-book E-book

International Advertising and Communication [electronic resource] : Current Insights and Empirical Findings / edited by Sandra Diehl, Ralf Terlutter.

Diehl, Sandra. (editor.). Terlutter, Ralf. (editor.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783835057029
  • Physical Description: X, 513p. 58 illus. online resource.
  • Publisher: Wiesbaden : DUV, 2006.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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