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Understanding Proactive Customer Orientation Construct Development and Managerial Implications  Cover Image E-book E-book

Understanding Proactive Customer Orientation [electronic resource] : Construct Development and Managerial Implications / by Dennis Herhausen.

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  • ISBN: 9783834968913
  • Physical Description: XVII, 186p. 10 illus. digital.
  • Publisher: Wiesbaden : Gabler, 2011.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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