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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice  Cover Image E-book E-book

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice

Record details

  • ISBN: 9783834968548
  • Physical Description: electronic
    electronic resource
    access
    remote
    XII, 490p. 44 illus. digital.
  • Publisher: Wiesbaden : Gabler, 2011.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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