Advances in Advertising Research (Vol. 2) [electronic resource] : Breaking New Ground in Theory and Practice / edited by Shintaro Okazaki.
Record details
- ISBN: 9783834968548
- Physical Description: XII, 490p. 44 illus. digital.
- Publisher: Wiesbaden : Gabler, 2011.
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Subject: | Economics. Marketing. Economics/Management Science. Marketing. |