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International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries  Cover Image E-book E-book

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries

Record details

  • ISBN: 9783834963192
  • Physical Description: electronic
    electronic resource
    access
    remote
    XX, 206p. 3 illus. digital.
  • Publisher: Wiesbaden : Gabler, 2011.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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