E-book
International Corporate Brand Management [electronic resource] : Evaluating Standardized Corporate Branding Across Countries / by Markus Meierer.
Record details
- ISBN: 9783834963192
- Physical Description: XX, 206p. 3 illus. digital.
- Publisher: Wiesbaden : Gabler, 2011.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
