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A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Cover Image E-book E-book

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Mooi, Erik. (Author). Sarstedt, Marko. (Added Author). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642125416
  • Physical Description: electronic
    electronic resource
    access
    remote
    XX, 307p. digital.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.

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