Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories
Record details
- ISBN: 9781461438199
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Physical Description:
electronic
electronic resource
access
remote
VIII, 78p. 1 illus. digital. - Publisher: New York, NY : Springer New York, 2011.
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Subject: | Economics Industrial management Marketing Economics/Management Science Marketing Management/Business for Professionals |