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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories  Cover Image E-book E-book

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories

Record details

  • ISBN: 9781461438199
  • Physical Description: electronic
    electronic resource
    access
    remote
    VIII, 78p. 1 illus. digital.
  • Publisher: New York, NY : Springer New York, 2011.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Marketing
Management/Business for Professionals

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