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Customer Relationship Management Concept, Strategy, and Tools  Cover Image E-book E-book

Customer Relationship Management Concept, Strategy, and Tools

Kumar, V. (author.). Reinartz, Werner. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642201103
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXXIII, 379 p. 115 illus. online resource.
  • Edition: 2nd ed. 2012.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Marketing
Management/Business for Professionals

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