Customer Relationship Management Concept, Strategy, and Tools
Record details
- ISBN: 9783642201103
-
Physical Description:
electronic
electronic resource
access
remote
XXXIII, 379 p. 115 illus. online resource. - Edition: 2nd ed. 2012.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2012.
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Subject: | Economics Industrial management Marketing Economics/Management Science Marketing Management/Business for Professionals |