Catalog

Record Details

Catalog Search


Customer Relationship Management Concept, Strategy, and Tools Cover Image E-book E-book

Customer Relationship Management [electronic resource] : Concept, Strategy, and Tools / by V. Kumar, Werner Reinartz.

Kumar, V. (author.). Reinartz, Werner. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642201103
  • Physical Description: XXXIII, 379 p. 115 illus. online resource.
  • Edition: 2nd ed. 2012.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2012.

Search for related items by subject

Subject: Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.

Search for related items by series

Electronic resources

Texto completo


Additional Resources