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The Relationship Marketer Rethinking Strategic Relationship Marketing  Cover Image E-book E-book

The Relationship Marketer Rethinking Strategic Relationship Marketing

Hougaard, Søren. (author.). Bjerre, Mogens. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783642032431
  • Physical Description: electronic
    electronic resource
    access
    remote
    online resource.
  • Edition: Second Edition.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Subject: Economics
Industrial management
Marketing
Economics/Management Science
Management/Business for Professionals
Marketing

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