E-book
The Relationship Marketer [electronic resource] : Rethinking Strategic Relationship Marketing / by Søren Hougaard, Mogens Bjerre.
Record details
- ISBN: 9783642032431
- Physical Description: online resource.
- Edition: Second Edition.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
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| Subject: | Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals. Marketing. |
