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Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry  Cover Image E-book E-book

Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry

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  • ISBN: 9783540723165
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXI, 297 p., 15 illus. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
Subject: Economics
Marketing
Business planning
Mass media
Economics/Management Science
Organization/Planning
Operations Research/Decision Theory
Media Management
Marketing

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