Revenue Management with Flexible Products Models and Methods for the Broadcasting Industry
Record details
- ISBN: 9783540723165
-
Physical Description:
electronic
electronic resource
access
remote
XXI, 297 p., 15 illus. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2007.
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Subject: | Economics Marketing Business planning Mass media Economics/Management Science Organization/Planning Operations Research/Decision Theory Media Management Marketing |