E-book
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
Record details
- ISBN: 9783642380648
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Physical Description:
electronic
electronic resource
access
remote
XVIII, 136 p. 55 illus. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
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| Subject: | Engineering Neurosciences Biomedical engineering Economics Engineering Biomedical Engineering Neurosciences Business/Management Science, general |
