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Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing Cover Image E-book E-book

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing [electronic resource] / by Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni.

Vecchiato, Giovanni. (author.). Cherubino, Patrizia. (author.). Trettel, Arianna. (author.). Babiloni, Fabio. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783642380648
  • Physical Description: XVIII, 136 p. 55 illus. online resource.
  • Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.

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Subject: Engineering.
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