E-book
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Record details
- ISBN: 9783642380914
-
Physical Description:
electronic
electronic resource
access
remote
XII, 148 p. 30 illus. online resource. - Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
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| Subject: | Economics Marketing Economics/Management Science Marketing Business/Management Science, general |
