E-book
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model [electronic resource] / by Kwang-Yong Shin.
Record details
- ISBN: 9783642380914
- Physical Description: XII, 148 p. 30 illus. online resource.
- Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : 2013.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. Business/Management Science, general. |
