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Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities  Cover Image E-book E-book

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Elsner, Stefan. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783658010966
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXI, 199 p. 10 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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