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Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities  Cover Image E-book E-book

Retail Internationalization [electronic resource] : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities / by Stefan Elsner.

Elsner, Stefan. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783658010966
  • Physical Description: XXI, 199 p. 10 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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