Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Record details
- ISBN: 9783658015961
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Physical Description:
electronic
electronic resource
access
remote
XIX, 180 p. 9 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
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Subject: | Economics Marketing Economics/Management Science Marketing |