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Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats  Cover Image E-book E-book

Retail Branding and Store Loyalty [electronic resource] : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats / by Bettina Berg.

Berg, Bettina. (author.). SpringerLink (Online service) (Added Author).

Record details

  • ISBN: 9783658015961
  • Physical Description: XIX, 180 p. 9 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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