E-book
Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising
Record details
- ISBN: 9783658017323
-
Physical Description:
electronic
electronic resource
access
remote
XXII, 134 p. 34 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
