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Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising  Cover Image E-book E-book

Effectiveness of Online Marketing Campaigns [electronic resource] : An Investigation into Online Multichannel and Search Engine Advertising / by Sebastian Klapdor.

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  • ISBN: 9783658017323
  • Physical Description: XXII, 134 p. 34 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2013.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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