E-book
User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media
Record details
- ISBN: 9783658023508
-
Physical Description:
electronic
electronic resource
access
remote
XIII, 129 p. 13 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
