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User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media  Cover Image E-book E-book

User-Generated Content and its Impact on Branding [electronic resource] : How Users and Communities Create and Manage Brands in Social Media / by Severin Dennhardt.

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  • ISBN: 9783658023508
  • Physical Description: XIII, 129 p. 13 illus. online resource.
  • Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : 2014.
Subject: Economics.
Marketing.
Economics/Management Science.
Marketing.

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