E-book
Online Channel Integration Value Creation and Customer Reactions in Online and Physical Stores
Record details
- ISBN: 9783658045739
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Physical Description:
electronic
electronic resource
access
remote
XX, 281 p. 42 illus. online resource. - Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
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| Subject: | Economics Marketing Economics/Management Science Business/Management Science, general Marketing Market Research |
