E-book
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Record details
- ISBN: 9783834970787
-
Physical Description:
electronic
electronic resource
access
remote
XVI, 176p. 11 illus. online resource. - Publisher: Wiesbaden : Gabler Verlag, 2012.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
