E-book
The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior [electronic resource] / by Denise Steckstor.
Record details
- ISBN: 9783834970787
- Physical Description: XVI, 176p. 11 illus. online resource.
- Publisher: Wiesbaden : Gabler Verlag, 2012.
Search for related items by subject
| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
