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Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings  Cover Image E-book E-book

Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

Wübben, Markus. (author.). SpringerLink (Online service) (Added Author).

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  • ISBN: 9783834981219
  • Physical Description: electronic
    electronic resource
    access
    remote
    XXXI, 262p. 109 illus. online resource.
  • Publisher: Wiesbaden : Gabler, 2009.
Subject: Economics
Marketing
Economics/Management Science
Marketing

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