E-book
Analytical CRM [electronic resource] : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings / by Markus Wübben.
Record details
- ISBN: 9783834981219
- Physical Description: XXXI, 262p. 109 illus. online resource.
- Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics. Marketing. Economics/Management Science. Marketing. |
