E-book
The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services
Record details
- ISBN: 9783834983794
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Physical Description:
electronic
electronic resource
access
remote
XXXII, 265p. 14 illus. online resource. - Publisher: Wiesbaden : Gabler, 2009.
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| Subject: | Economics Marketing Economics/Management Science Marketing |
